Aristokrat Group signs partnership deal with UMG

Universal Music France,UMF, a company of Universal Music Group,UMG, the world leader in music-based entertainment has announced a strategic partnership with The Aristokrat Group, a prominent African entertainment company known for discovering and developing one of the biggest acts in the African music scene, Burna Boy.

With over a decade of experience in developing young African talents, Aristokrat represents the spirit and the sound of new Afrika.

This strategic partnership consists of a label deal and a publishing deal. The label deal intends to discover and develop African talent, and give them the opportunity to reach a global audience, thanks to the worldwide network of Universal Music Group companies. The first signings of the label deal are Kel P, Jujuboy Star and Tneeya. Kel P is a Nigerian producer, who worked with Burna Boy on his Grammy nominated album African Giant, and recently worked with Wizkid on his Starboy, The Soundman Vol 1 EP. Jujuboy Star, is a Nigerian singer, songwriter and producer. Tneeya, is a Cameroonian singer and songwriter. All Aristokrat Records artists will be signed via Caroline France, a Universal Music France label.

The publishing deal intends to discover and develop African artistes, songwriters and producers, in order to give them the opportunity to access the global market. The first publishing signings are Kel P, Jujuboy Star and Saszy Afroshii.

Announcing the partnership, Olivier Nusse, CEO, Universal Music France, said, “I am very proud that Aristokrat Group has chosen Universal Music France as its strategic partner to reach a global audience!”