Her name may not ring a bell, but you
definitely cannot talk of the success story of Dstv's Africa Magic
channels without giving credit to her. Biola Alabi isn't just a woman
of many parts, she's a great motivator, team player and a game
changer. When she assumed office as Regional Director of M-Net Africa
few years back, Biola had a sole mission to change the wrong
perception people had about Africa.
As a young female entrepreneur with a
burning desire to positively impact on the society, Biola is pained
that Africans are not doing enough to change the mindset of the
western world who still believe that the continent is a place of war,
hunger and backwardness. That was why, when she had the opportunity
to move back home after her studies, and having worked with such big
organization in the United States, as Sesame Street, which is the
largest producer of children content in the world, the beautiful role
model did not give it a second thought. She quickly jumped at a job
offer as Regional Director of M-Net Africa, marking a turning point
in the way African stories and values are projected before the rest
of the world.
Biola said, she has been passionate
about changing the way people see Africa.
Sharing her inspiring story with
Entertainment Plus, the former M-Net boss, and now, Managing Partner
of Biola Alabi Media, said telling African stories through films
drives her passion. “I have always been passionate about changing
the way people see Africa,”she began.
“When I was in the university, I was
the President of African Students Union. We used to bring different
African empowerment events into the university. For me, that has
always been my driving passion. Having people ask me things I know
that are not true about Africa is one of the things that drive my
passion, which means that I believe we are not doing enough for the
outside world to still think that Africa is a place of war, hunger
and backwardness.
“That means we are not telling our
own stories; we are not travelling enough; so, how do we tell our
African stories, my renaissance stories and make sure that our
stories are global? That has always been my passion; it has always
been something I have done right from when I was the Regional
Director of M-Net Africa. At M-Net Africa, we created a platform that
could travel across the continent, not only for Nigerians to watch
but also, the whole continent to watch the content. I think that has
extremely been effective. And today, they are some of the highest
channels on the bouquet of AfricaMagic channels. But at the end of
the day, channels are aggregation of content; So, at the height of
what I do, I create content. I have been marketing content to
television stations. So, in setting up my own company, Biola Alabi
Media, I knew I wanted to continue to tell the African stories. And
we do that through television, film and even in marketing content.
It's not addressing one way. You don't change years of misconception
in one day through one platform. We do that in multiple platforms and
we are introducing more platforms which we can use to our own
advantage,” Biola narrated.
Though she was not responsible for the
creation of Africa Magic, Biola actualized her dream of showcasing
Africa to the rest of the world through the platform. Since the
coming of AfricaMagic, propagating the African story has been
special. From one channel, Africa Magic was expanded to eight
channels, courtesy of Biola Alabi.
Talking about the creation of Africa
Magic, Biola admitted that she was not the originator of platform.
“I don't think I conceived the idea
of AfricaMagic. It was a platform that was already there. And when I
assumed office as M-Net Africa Regional Director the channel was
trying to do what they wanted to do, which is showcasing the African
stories. I believe I was very fortunate, having been able to come
into a place where there was a brand that was struggling and we were
able to put a new life into that brand, expand and grow it. I think
that brand is now a household name across the world. I don't know
whether it was a household name when I came on board. But I'm very
proud to be part of that team,” Alabi said, capturing the
excitement and fulfillment she derives from telling the African
story.creating those brands on the channels and creating screen identities for the different stars. We knew that people like epic stories and traditional stories, so we created a channel to take care of those needs. That was how we created AfricaMagic Yoruba, AfricaMagic Hausa,Africamagic Swahili, Africa Magic Entertainment and a bouquet of Africa Magic Channels, from one channel to eight channels. I believe we were able to change the face of Nollywood and help receive Nollywood around Africa and beyond. Those were the things we saw the needs for, and nobody was doing it then, she explained.
Biola Alabi ranks among the most powerful young women in Africa. In 2012, she was listed as one of the 20 youngest powerful women in Africa by Forbes, World Economic Forum Young Global Leader. She was also a recipient of CNBC Africa's AABLA West African Business Woman of the Year in 2013 and Yale World Fellow in 2014.
Before landing the lucrative M-Net job, Biola made her marks at Sesame Street which is the largest producer of children content in the world, working under the domestic programme in the US. She also worked in Marketing, Community Outreach and later worked in the International Strategy group where she accomplished a lot of projects. She also worked in South Africa, Tanzania and Kenya. While working in Sesame Street, Biola was looking for a way to move back home and that was how her work there evolved in working on a project in Nigeria. She secured the first pilot project and funding for Sesame Street Nigeria, but at the time, I got an offer from M-NET.”