Glenfiddich in collaboration with the
annual Felabration celebrations is to thrill lovers of Afrobeat
music as the highly anticipated Felabration music night holds this Friday, at the Balmoral, Federal Palace hotel, Victoria Island, Lagos. a. The celebration,
which attracts thousands of visitors from all the over the world,
promises to be a truly remarkable event.
The event is centered on the
Glenfiddich Mavericks campaign, which aims to celebrate people who
have made exceptional efforts to forge their own path, adopt
unconventional creative thinking and have excelled in their own
space. Four great performers; Femi Kuti, Seun Kuti, Bez and Nneka are
lined up to deliver an unforgettable experience like never before.
Although starting out in his father’s
band, Afro beat legend and Grammy award nominee, Femi Kuti, forged
his own path by establishing himself as an artist independent of his
father’s legacy and massive success. Femi rose to stardom and is
recognized worldwide as he introduced the blend of Jazz and funk
music to the international scene.
Seun Kuti’s musical drive and passion
sets him apart from his contemporaries. He continues to preserve and
adopt his father’s legacy by digging deep into African heritage,
traditions, everyday life struggles as well as social and political
issues. Seun creates his own path as he adds and transforms afrobeat
with his ever evolving personal music signature.
As a multi-instrumentalist, singer,
composer and song writer, Bez has created his own rule book as an
alternative soul artist. Pursuing an unpopular genre of music,
opening a door for others to follow, Bez has reached great heights
and has proved to be a maverick in his own right.
Award winning singer and songwriter,
Nneka has proved to be a true maverick forging her own rare path.
Singing in English, Igbo and Nigerian pidgin, Nneka is praised as an
incredible artist, whose music explores the struggles experienced by
Africans in diaspora. She continues to gain international recognition
with powerful and stimulating performances across the globe.
With thrilling and electrifying
performances, It will be an unforgettable night as these four
mavericks who have all be influenced by Fela in one way or the other,
will demonstrate the celebration of Glenfiddich’s key values;
ingenuity, purpose, charisma and mastery.
According to Glenfiddich, “Forge your
own path by creating your own rule book”. Afro beat King, Fela,
embodies the key message of this campaign, as he proved to be a true
maverick, leader, political activist, ambassador of culture and
heritage, all in all, a true icon.
Glenfiddich remains committed to
celebrating those who boldly take risks and are unafraid to create
their own path. Fela was one who took risks more often than not. He
was harassed, chastised and even imprisoned. Still, those setbacks
did not stop him from speaking the truth through his music which
lives on and continues to inspire many. For this reason, Glenfiddich
partnered Felabration to bring smiles to the faces of many as Fela
and his music are remembered and celebrated. Glenfiddich recognizes
this true icon and is pleased to bring together an array of talent,
creativity and musical liberation.
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