Determined to bring premium
entertainment in indigenous Nigerian languages to its valued
subscribers, popular pay TV company, StarTimes, has launched a new
Igbo entertainment channel 'Isi Mbido' on its platform.
The new package will include
entertainment programmes such as movies, music, studio shows and many
more.
Speaking on the new channel, Acting
Brands and Marketing Director, StarTimes, Mr. Qasim Elegbede said all
StarTimes subscribers, new and dormant, are qualified to watch this
first of its kind channel for free throughout this month.
He said the new channel will go a long
way to deepen consumer interests, not only in StarTimes, but with
Nigerian local and indigenous languages as it is poised to bring
exciting and consumer engaging programmes.
Elegbede noted also that StarTimes
aggregates various exciting and top-notch channels on its platform to
offer millions of digital TV subscribers a rich blend of
entertainment - be it movies, sports, news, drama, series, and music.
“Our desire is to ensure that every
Nigerian family can afford, access and enjoy digital television with
over 100 owned and authorized channels creatively selected to appeal
to every member of the family”, he said.
StarTimes is the leading digital-TV
operator in Africa, covering 80 per cent of the continent's
population with a massive distribution network of 200 brand halls,
3,000 convenience stores and 5,000 distributors.
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