Guinness Nigeria treated its staff to
an internal engagement session geared towards garnering support for
the nation’s number one passion, football during this football
season.
For its flagship brand, Guinness,
football is a key component of its consumer engagement. This stems
from a profound knowledge of the passion and energy that unites
Nigerians regardless of social background when it comes to football.
In celebration of this phenomenon, over 500 Guinness Nigeria staff
decked in Guinness jerseys gathered as Mr. Real mingled with staff
and management. Some lucky members of staff also walked away with the
distinctive Nigerian jersey.
Speaking at the internal engagement
exercise, Managing Director Guinness Nigeria Peter Ndegwa said: “The
warmth Guinness has enjoyed over the years in Nigeria is simply
overwhelming. This is why we have continued to find new ways to
celebrate an extraordinary people at the heart of an extraordinary
sport with tremendous unification power. Through #ShakuShakuForNaija,
we celebrate the passion for football amongst ourselves as we bring
more people together in support of our boys on the global stage this
football season.”
The campaign draws from a deep
similarity of character between Nigerians and Guinness; both share a
DNA that speaks to boldness, courage and a flair for the
extraordinary.
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