Facebook is sharing the first updates
from its partnership deal with music companies around the world - an
agreement aimed at building a foundation for new musical experiences
on the platform.
In a statement released today, Tamara
Hrivnak, Head of Music Business Development & Partnerships at
Facebook and Fred Beteille, Head of Product, Music & Rights at
Facebook said, “We've been partnering with music companies around
the world to bring music to more experiences on Facebook. Today, we
are announcing new ways for people to express themselves with music
by testing the ability for people to add music to their personal
videos and introducing a new feature, Lip Sync Live.”
Facebook's mission and music share
something special -- at their core, they both bring people together,
enable stories and emotions to be shared, and forge bonds. Together,
Facebook and the music industry are bringing the songs you love into
the way you express yourself on Facebook, Instagram, Oculus, and
Messenger.
Some of the new updates being
introduced today are listed below:
SHARE VIDEOS WITH MUSIC ON FACEBOOK
From weddings and holidays to everyday
celebrations, the special moments in life are often ones we associate
with music. In patnership with the music industry, Facebook is
working to enable people around the world to include music in their
videos on the platform, opening up more options for creativity and
sharing meaningful memories with friends and family. Currently being
tested in several markets, it will soon be available more broadly.
LIP SYNC LIVE
Who doesn't have fun singing along to
their favourite songs with friends? Facebook is rolling out Lip Sync
Live, which lets you lip sync to songs from forever favourites like
“Welcome to The Jungle” by Guns N Roses to new hits like “Havana”
by Camila Cabello. Facebook Live enables you bring people into the
moment with you as it happens, and with Lip Sync Live, you can
express yourself with music from a variety of genres in real time. So
whether you prefer songs like “Happier” by Ed Sheeran or “God's
Plan” by Drake, Lip Sync Live lets you bring friends and family
into spontaneous musical moments.
To try it out, choose the "Lip
Sync Live" option when starting your Live video. After selecting
a song from the song list, you can also add a description and
customize your video with masks or a background.
When broadcasting with Lip Sync Live,
friends will see the artist and song highlighted on the video and can
tap to follow the artist on Facebook.
STAY “TUNED” FOR MORE
Facebook is exploring more ways to
bring music to the platform. In the coming months, the company will
start testing options for adding the music you love to Facebook
Stories, and this is just the beginning. Facebook is looking forward
to continuing to work with the music industry to create new ways for
people to connect and express themselves through music across our
family of apps.
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