Cartoon Network Africa Creative Lab is
conceived to address the gap in locally relevant content, which
offers a viewing experience that resonates with its African audience.
The initiative will encourage African talents, creators, writers,
graphic artists, animation students and lovers of kids’ content to
explore their creative, animation and production skills and stand the
chance to produce a short-form animated comedy.
Entries for the Cartoon Network Africa
Creative Lab will be open from 7 June until 31 August. Applicants
must be not be younger than 18. African-based companies can submit
their one-minute to three-minute creative short project, which must
be in the genre of comedy and fit with Cartoon Network’s values of
funny, random, irreverent, smart and contemporary humour.
According to Ariane Suveg, Head of
programming and acquisition Turner Kids Africa, “We are honoured to
be supporting local African animation talent through the Cartoon
Network Africa Creative Lab. We look forward to seeing the entries
and hope to see the winners flourish in their career as content
creators, following the footsteps of some of Cartoon Network’s
greatest talents. There is a need to invest in local content and our
commitment to further mentoring talent in the African animation
industry.”
Ten projects will be short-listed in
September and the local creators will get the opportunity to pitch
their work to Cartoon Network Africa’s content programming team.
The winner and two runners-up will be revealed at DISCOP Johannesburg
at the end of the year.
The winner and runners-up will be given
the opportunity to get their project produced as a pilot with Cartoon
Network Africa, which will then premiere on Cartoon Network Africa
and its digital platforms in 2019.
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