Tolu Oniru-Demuren, widely known as
‘Toolz’, has one of the most popular voices on Nigerian airwaves.
As a multi-award winning presenter, talk show host, and assistant
director of programmes at Beat FM, she is already a media powerhouse.
Not the least insecure about her figure, she has carved a niche for
herself in the broadcast industry, while also serving as an
inspiration for women all over world – especially curvy ladies.
With confidence and style that seem to
flow from her scalp to her toenails, Toolz has consistently shared
personal stories about her tough experiences before attaining her
present height, a journey that has spurred her to educate and push
others to find confidence and pride in themselves.
Since her return to Nigeria in 2009,
Toolz has consistently dominated news headlines and social media
trends, with conversations either covering her popular weekly radio
show ‘Midday Show with Toolz’ or new photos on her social media
pages – generating controversy among critics about her body shape
and size.
Based on her personal experience with
body image and finding self-esteem, the media mogul and business
woman has decided on a bold move - to launch an inspirational brand
for plus-size women trying to make a statement. As a plus-size
celebrity, she found her way to wide recognition and acceptance
through creativity, resilience and boldness.
In Nigeria, plus-size ladies are
psychologically ostracized and consistently attacked, becoming
subject of discourse among health and well-being experts on how to
change the perception about body weight. Growing into confident
‘self’, Toolz stands out due to her self-confidence and unshaken
ambition.
This, more than anything, is the
message she intends to share with the new brand – something to
change the lives of plus-size women. A brand that truly defines,
represents, and captures every curvy woman’s beauty in and out.
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