Uber has officially announced Bankole
Wellington, popularly known as Banky W as its new Uber brand
ambassador in Nigeria for 2018, making him the first musician to be
the face of the leading ride hailing technology in Nigeria.
The musician, artist and entrepreneur
was unveiled to select members of the public and media on Wednesday,
at an upscale, invite-only cocktail event in Lagos.
“A lot of deliberation and careful
thought went into choosing and selecting the Uber brand ambassador”
said Margaret Banasko, Country Marketing Lead for Uber in West
Africa. We decided to go into partnership with Banky W because we
recognize the fact that he's a well respected artiste and has his
hand across multiple industries including music, film, production
and enterprise. He is incredibly engaging on social media and has a
great rapport with his fans - characteristics that are extremely
important to us as a brand that cares deeply about its customers.”
Also speaking at the event, Lola
Kassim; General Manager Uber West Africa said: “Uber is a brand
that takes Diversity and Inclusion seriously as shown by key
initiatives currently ongoing within the organization. Banky W’s
successful imprint across various industries mirrors the diversity
that has become one of the key pillars of our business globally. We
remain committed to continually providing economic opportunities for
people to thrive.”
Banky W, however, expressed his
excitement at being announced as the Brand Ambassador for Uber in
Nigeria: “I'm very excited and honoured to be partnering Uber, as
I'm a huge fan of the way they have completely revolutionized the
transportation business globally. I've actually been an avid user of
this innovative service for years, and I'm looking forward to what we
will accomplish in Nigeria together. Uber is solving some of the most
pressing mobility challenges in Nigeria, and I’m thrilled to be
partnering with a brand that has innovation at the core of its
operations.”
At the event, Banky W also utilized the
opportunity to share with his fans and members of the audience an
exclusive sneak-peak of his soon-to-be-released video. The video
which had a surprise cameo was greeted with loads of approval and
admiration from all who viewed it.
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