Facebook, in partnership with FATE
Foundation, is set to hold the 2018 edition of the Aspiring
Entrepreneurs Digital Program, a free four-week bootcamp for select
entrepreneurs in seven cities across Nigeria. Participants will learn
the fundamentals of digital marketing for business coupled with key
entrepreneurship skills designed to improve their businesses.
As one of many high-profile
partnerships by Facebook, the trainings are aimed at helping to
develop and nurture communities, including small businesses, the tech
and start-up ecosystem, youths and creatives in Nigeria.
Open to participants between the ages
of 18-35 years, those selected, will be able to attend the program
which will roll-out in seven cities in Nigeria:
Abuja: March 12 – April 6, 2018
Ibadan: April 16 – May 11, 2018
Port Harcourt: May 21 – June 15, 2018
Lagos: June 25 – July 20, 2018
Calabar: July 30 – August 24, 2018
Kaduna: September 3 – September 28,
2018
Enugu: October 8 – November 2, 2018
“At Facebook, our mission is clear:
to give people the power to build communities and bring the world
closer. With this initiative, we are shaping entrepreneurs and future
business leaders to promote innovation, job readiness and digital
literacy in order to ensure that we have a positive impact on
Nigeria's economy and society,” commented Ebele Okobi, Facebook
Public Policy Director, Africa.
The program will be broken into streams
which will run four times a week (Mondays to Thursdays) over a
four-week period, in the form of practical workshops and learning
sessions – all with a strong digital marketing component in the
curriculum.
Lectures will cover Business Model
Canvas, Business Plan Development, Budgeting, Financial Management
and Financial Reporting, Marketing and Pricing Strategies, People
Management, Raising Financing, Business Pitching, and Digital
Marketing which includes using Facebook Business Tools.
Commenting on the partnership Adenike
Adeyemi, Executive Director, FATE Foundation said: “We believe
programmes like this are vital to building and developing the skills
of the next generation of entrepreneurs in Nigeria. At the heart of
what we do is harnessing the already strong entrepreneurial culture
of Nigerians, whilst providing the knowledge and support required to
fully explore their innovative potential, and we look forward to
working with Facebook to help achieve this.”
Graduates will also have an opportunity
to receive mentorship from Fate Foundation for a year along with
other program incentives.
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