Afro pop singer, Adekunle Gold
yesterday, took to his Instagram page to clear the air concerning
the visuals for his new song ‘Ire’, which he said was shot to
eulogise his younger sister, who died in 2011, following heart
complications.”
Adekunle made this revelation after
fans asked the singer to clarify the ‘For Busayo’ dedication at
the end of the reflective music video. The singer responded on his
Instagram page @adekunlegold, where he shared a picture of himself
and his late sister.
In his post, he wrote: “For Busayo”
Who is Busayo? I’ve been getting this question a lot. Busayo is my
sister. We lost her in 2011 to a Heart Complication. “I’m
fiercely protective of my family, but I didn’t think I could skip
out one of my favourite memories or people in life.
“Busayo was symbolically represented
by the little girl skipping around me in the video as that is who she
was in real life. She never left my side, as a matter of fact, she
was my younger twin.
“ We looked alike and she could sing
for the whole of Africa. In my heart, I believe I sing for the both
of us; it was only right that I dedicate the video to her memory.”
According to the singer, 'Ire’ “is
a symbolic summary of his life experiences and his journey to
becoming Adekunle Gold.” He also assured fans that “This song
will be the soundtrack of your life.”
‘Ire’, released on February 23, is
a life lesson packaged in a slow tempo song and accompanied by
traditional Yoruba percussion sounds.
The song was produced by Seyikeyz, the
video was directed by Aje and shot in various locations around Lagos,
Nigeria, including Ajah, Ajegunle, Ikorodu and Ikoyi.
The video employs melancholy
storytelling and shows Adekunle Gold walking backwards whilst
activities go on around him; and a little girl playing and trying to
touch him.
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