Over the years, Wale Adenuga
Productions, through its Social Marketing Unit, has partnered with
NAPTIP (National Agency for the Prohibition of Trafficking in
Persons), Unilever, SEC (Securities and Exchange Commission), SFH
(Society for Family Health), Nutri-Milk, NACA (National Agency for
the Control of AIDS) and several other reputable organisations to
produce specialised TV Programmes and Live Stage Performances which
not only entertain but also strategically and subtly integrate
sponsors’ socially-conscious and marketing messages to the
audiences effectively.
This year, WAP has gone great lengths
to increase the capacity of its Social Marketing Unit, in terms of
personnel and equipment, in order to meet up with the increasing
demand from Federal and State MDAs, NGOs and Corporate Organisations
who are interested in the opportunity to use Superstory TV Drama and
Papa Ajasco Reloaded TV Comedy to get their messages delivered to
millions of their target audiences through stories that are centered
around such messages.
According to Wale Adenuga Jnr.,
Managing Director of WAP, “This expansion of our Social Marketing
Unit is a welcome development for all parties concerned as we can now
partner with more organisations and deliver projects with even higher
qualities.” Since WAP was founded over 40 years ago by Mr Wale
Adenuga MFR, the company has greatly improved the overall quality of
the Nigerian entertainment industry through its several award-winning
platforms; includingSuperstoryFamily TV Drama, Papa Ajasco
ReloadedFamily TV Comedy, Nnenna & FriendsChildren’s
Edutainment Platforms, wapTV24-hourFamily Entertainment Satellite
TVChannel, PEFTI Film Institute and most recently, PEFTI Cinemas.
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