Frank Edoho returns as TV game show host

Genesis Studios, in partnership with SPAR, has introduced the oldest and most successful American TV game show, ‘The Price is Right’, to the viewing pleasure of the Nigerian audience.

Speaking at the unveiling which recently held in Lagos, MD/CEO of Genesis Studios, Mr Olatubosun Olaegbe expressed optimism that ‘The Price is Right’ which has been on air since 1956 would successfully serve as entertainment panache for the Nigerian audience.

He noted, “The Price is Right is a world class game show that would engage and entertain the entire family. It is the perfect format for us and we know it will be a massive success in Nigeria.”

According to Mr. Prakash Keswani, the General Manager, SPAR Nigeria, giving the pedigree of ‘The Price is Right’ franchise, as official partners of the show in Nigeria, Spar is glad to have cemented the partnership deal which offers a one-stop shop for the several partners of SPAR to leverage on and drive sales for their products through both on air and on-ground consumer engagement.

“This partnership re-enforces the value proposition of the SPAR brand as it affords the opportunity to reward her loyal customers by ensuring that they truly have a rewarding shopping experience in SPAR outlets.”

Seasoned broadcaster and former host of ‘Who Wants To Be a Millionaire’, Frank Edoho and Cool FM’s Radio Personality, Emmanuel Essien, popularly known as ‘Mannie’, were unveiled as the host and announcer respectively.

Being a freak for game shows, Frank Edoho expressed profound gratitude to Genesis Studios and SPAR for giving him the opportunity to host the show because prior to the offer, he had been jobless as a result of the completion of his job as host of Who Wants To Be a Millionaire.

“I’m excited for this opportunity given to me by Genesis Studios and SPAR Nigeria to host ‘The Price is Right, particularly because I’m a freak for game shows and because prior to this time, as you all know, I’ve been jobless. I look forward to having an exciting time as host for the oldest living TV game show”, he said.

Edoho said he was thrilled by the uniqueness of project, adding, “This is a show bursting with energy from the start to finish.”