International premium beer brand,
Heineken has unveiled Nigerian-American artiste, Jidenna as host of
the 2017 Live Your Music parties set to hold in Abuja and Lagos on
27th and 28th October respectively.
This was announced by Franco Maria
Maggi, the Marketing Director, Nigerian Breweries Plc, at a press
cocktail event for the Heineken Lagos Fashion and Design Week (HLFDW)
on Friday, 13 October, 2017.
Heineken Live Your Music, a global
Heineken music platform built on the collective passion of consumers
for experiencing music was a memorable experience last year, then
hosted by T-Pain and top Nigerian Hypeman Do2dtun. This year promises
to be even more exciting.
Speaking during the announcement,
Franco Maggi said, “We’re excited to have Jidenna host the
ultimate music experience - Heineken Live your Music this year. It’s
a global platform that puts the spotlight on music fans as they share
their experiences with others”.
The Heineken Live Your Music is
scheduled to hold in Abuja on the 27th of October at the Transcorp
Hilton Hotel and in Lagos on the 28th of October at the Eko Atlantic,
Victoria Island. The Lagos party will serve as the official
afterparty of the Lagos Fashion and Design Week, also sponsored by
Heineken.
With a roll call of top Nigerian
artistes and DJs, lights and special effects as well as the
interactive music takeover sessions where attendees get to choose the
music that plays, the Heineken Live Your Music party is surely going
to be one not to miss.
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