Sunday 25 June 2017

Dallas agog as TAFF 2017 kicks off with “Oloibiri” *Why I established the diasporan film festival---Kelechi Eke





As countdown to the African Film Festival 2017, TAFF, begins, Rogers Ofime's action thriller film, “ Oloibiri” has been announced as the opening film for the festival.
The festival which holds at the Dallas City Performance Hall, will commence from Friday, June 30, and climaxes on the 3rd of July with a glamorous night of awards. While “Oloibiri” will be screened as the opening film, Uganda's award-winning film, “Remand” will close the festival.
Also, screening during the festival is South African crime film, “Call Me Thief.” The film was submitted for the Best Foreign Language Film at the 89th Academy Awards but was not nominated.
Making this revelation to HVP, the festival director and founder, Kelechi Eke said, they are leaving no stone unturned in their bid to record a successful outing this year, as not less than 200 film makers from over 40 countries are expected to storm Dallas for the festival.
Already, the city of Dallas, is said to be bubbling with life as the African film makers and stars have started arriving there ahead of June 30, opening of the festival. The workshop and training session commenced since 24th of June. The founder, Kelechi Eke speaks on the highlights of the festival, its impact on the blacks in diaspora and his expectation this year.

My expectations at this year's TAFF!
My expectation is to have a better festival than last year, with more film makers and African movie fans in attendance; and with more media coverage globally. We received better films this year, and some from very well-known film makers. We will be screening “Call Me Thief” – a film that represented South Africa at the Oscars Academy Awards this year. “Oloibiri”, which is the opening film. It won multiple film accolades in Africa. Our closing night film, “Remand”, is about the justice system in Uganda as told by Golden Globe Award winner, Angela Bassett. We are expecting about 200 film makers from over 40 countries at The African Film Festival in Dallas this year.

Why I established the African film festival in diaspora
The African film industry is growing by the day. New creative film makers are emerging; better quality film production is on the rise. Yet, we do not have enough platforms to showcase African films and celebrate our film makers. There are several other challenges that African film makers face, ranging from lack of adequate finances to fund a film – to lacking distribution after managing to complete one – to piracy when the film finally makes it out there. These facts make it discouraging for African film makers to even bother to produce another motion picture. But the passion and drive that many of us have continue to push us to not quit. Good quality films need a large budget for production and marketing just like we observe from our Hollywood counterparts where millions of dollars are spent in making one film. This makes their films unbeatable with quality in the film market. And to compete with such productions in various film festivals, makes it look as though we do not have films that are good enough. We do. In fact, some of our story lines are better. But we do not have the luxury to pay for the best visual effects. If given a quarter of the funds used to make some of Hollywood films, the African film maker could probably make three equally quality films. It is therefore difficult to compete with such films at a given festival.
Hence, TAFF is born to showcase and celebrate some of our best films that would normally be overshadowed by the wealthier Hollywood productions.

TAFF as a welcome development among the blacks in America
TAFF came when many blacks in the diaspora are rather nostalgic about Africa. Many African Americans were in quest of their ancestral link in Africa. Many Africans were talking about moving back home. So it was very welcome and one of our screening venues last year was at the Pan African Connection - a spot in South Dallas that sells African arts and educative materials on African American history - owned by an African American whose preferred nationality is Ghana.

Build up to TAFF 2017
The build up has been exciting. For the first time in the history of film festivals, TAFF, will make a short film and screen it on the closing night. Many are looking forward to being a part of this unique initiative which aims at promoting teamwork and collaboration among film makers. We just concluded our auditions for the short film which we will shoot and edit within five days before the festival opens to the public on June 30. Last year, I introduced “Trailer of the Day” which allows the teaser of each selected film to have a day spotlight before the festival begins. These trailers are shared on all our Instagram and Facebook pages and various Whatsapp groups. I would like to say this has never been done before by any festival.

Highlights of this year's festival
Making a short film and screening it on the closing night (June 24th to June 29th); Master Acting class with TAFF 2017 Host, RMD (June 30th) ;Opening with award-winning film, OLOIBIRI; starring RMD and Olu Jacobs (June 30th) ;Screening 40 films from 27 countries (July 1st and July 2nd); Elegant Charity Dinner where TAFF supports AVODA in its Breast Cancer Awareness and Screening Program in Africa (BCASPA) (July 2nd); Filmmakers soccer match (July 3rd) and Closing Night/ Awards Gala and screening of 'Remand' by Angela Bassett (July 3rd).

Impression of Americans and non-Americans
It has been great. They appreciate the “do it yourself” approach and believes that our stories are best told by us and our culture best promoted by us. I recall attending a Festival Directors conference in Dallas two years ago and receiving a standing ovation when it was announced that TAFF was coming 2016. “It is about time” was the mantra in a hall filled with over 300 attendees. I received a similar reaction when I registered TAFF with the city of Dallas; and the mayor and the entire city supported the initiative with overwhelming attendance during TAFF Inauguration at the Dallas City hall.

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