Wednesday, 19 April 2017

F8 2017: Facebook launches new Camera Effects Platform



Yesterday marks the first day of F8 2017, Facebook’s annual event where developers and businesses come together to explore the future of technology. More than 4,000 people attended the event at the McEnery Convention Center in San Jose, California, and millions watched the keynote via Facebook Live.
Mark Zuckerberg opened the conference to talk about how technology can help the platform build stronger communities - from the local level, up to the global level. For the past decade, Facebook has focused on connecting friends and families. Now, with that foundation, the company’s next focus will be giving people the power to build community.
Technology gives communities new ways to connect, and one of the most exciting areas for this is augmented reality. Mark talked about how the camera is the first augmented reality platform and announced the Camera Effects Platform.
Other keynote speakers were Chief Technology Officer Mike Schroepfer, VP of Platform & Marketplace Deb Liu, Head of Social VR Rachel Franklin, VP of Product Partnerships Ime Archibong and VP of Messaging Products David Marcus.

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