The calendar of events for the 2017 All
Africa Music Awards (AFRIMA) in partnership with the African Union
will be formally opened on Tuesday, May 2 at a joint AUC-AFRIMA
cultural conference to be held in Johannesburg, South Africa.
The 2017 entry submission timeline for
the prestigious continental awards will also be revealed at the joint
conference expected to have in attendance AU officials, members of
the International Committee of AFRIMA, past AFRIMA winners and
nominees from Southern African, South
Africa government officials, media
executives in Southern Africa and other stakeholders in the
creative/entertainment industry in Africa.
Speaking about the calendar unveiling
and cultural conference themed ‘’Enhancing the Creative Power of
the African Youth’’. Director of Brand Communication, AFRIMA, Ms.
Matlou Tsotetsi, explained that ‘’the impact of AFRIMA as an
awards which places premium value on the talents and their creative
works keep reverberating across the continent’. This informs the
carefulness and details that goes into planning our events in a way
which puts the artiste and the cultural heritage of our continent
first”.
“2016 was a phenomenal year for
AFRIMA. The awards ceremony hosted by Lagos State of Nigeria between
November 4 to 6 was a cultural fiesta with nominees and invited
guests turning up in thousands for the three-day of events in Lagos.
About 40 well-known Africa artistes performed at the AFRIMA Music
Village to a live audience of over 25,000 and thousands more watching
live from different locations in Africa”.
Ms. Tsotetsi stated further that the
event slated for South Africa was timely to utilise and explore the
interest shown by government and other entertainment stakeholders in
South Africa in hosting 2017 AFRIMA events.
“The annual AFRIMA experience is
one-of-its-kind and we are strongly driven to see this replicated
over and over again in other countries. I’m very excited to say my
home country is reaching out to AFRIMA purely on the merit of
AFRIMA’S values and to be part of this unique awards
platform that unites Africans through
the joyous celebration of excellence in music”.
No comments:
Post a Comment