A New Jersey-based record label,
Shanachie Entertainment has signed Nigerian-born Afrobeats hit-maker,
Rayce, who is not only scored such hits as "Roll,"
"WetinDey," "Jack Sparrow" and "21 Love",
but also, has collaborated with major Afrobeats stars as Davido and
D'banj.
As a singer,producer and songwriter,
Rayce brings triple-threat talent to his productions. Under a deal
made with Rayce's Nigerian label, Jebon International, Shanachie will
be releasing Rayce's debut U.S. single soon with a full album to
follow.
"Afrobeats is the most exciting
new music we've heard in a while," says Shanachie General
Manager, Randall Grass. "Rayce is a superstar who has already
proven that he can make hits. We think he is an ideally talented
artist to introduce this music to America. Because we have a history
with African music, Caribbean music and R&B, as well as working
with such great artists as Angie Stone, Fela, Bunny Wailer, Dave
Hollister and many more, we feel we are ideally positioned to break
this music in the States."
"Rayce is one of the best quality
and multi-talented Nigerian Afrobeats artists," comments Jebon
Records International General Manager "Ebony Black." I have
great expertise in cross-over music. I believe Rayce will make a big
wave in America when he is promoted properly. I am very happy for you
and on behalf of our team here we appreciate Shanachie Entertainment
U.S.A for this wonderful opportunity."
Born in Lagos in 1983, Rayce who hails
from Edo State began making music as a drummer in church but soon
quite naturally evolved to singing, song writing and producing as
well as playing. In 2011, he scored a breakthrough hit with the
infectious "Roll," which he has followed with such hits as
"Wetin Dey" (the re-mix featuring Davido), "Shiki-Shiki"
(with Afrobeats pioneer D'Banj), "Just Like That,"
"Tetela," "Jack Sparrow," "21 Love,"
"Tested Ok" and his current single hit "One For Me"
among others. Coming soon will be a new single, "African
Juice," the likely first U.S. single release.
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