In
celebration of International Women’s Day, Facebook will host the first
of its ongoing series of Boost Your Business trainings
for an exclusive group of female entrepreneurs. During the event,
guests will take part in a three-hour training that covers everything
from brand building and understanding key audiences, to content best
practices. The event will conclude with a speed pitch
competition airing Live on Facebook where three female entrepreneurs
will present their business ideas to a panel of judges for a chance to
win a prize.
For
24 consecutive hours, policymakers, female business owners,
entrepreneurs, NGOs and leaders around the world will use Facebook
Live to share inspiration, impart knowledge and discuss topics of women
in business. The first conversation will go Live on March 7 at 17:30 SAT and go around the world for
a full day. The She Leads Africa pitch competition will be featured on their Facebook page at 1:30pm WAT. Tune in to https://www.facebook.com/sheleadsafrica/ to
join the conversation.
Boost
Your Business is a training initiative developed by Facebook and
facilitated by She Leads Africa, designed to train and
upskill small business owners on how to leverage digital tools to grow
their businesses. After the March 8 event, ongoing trainings will be
held in Lagos, Kaduna, Ibadan, Port Harcourt and Abuja.
“Helping
women to start and grow prosperous companies is a powerful way we can
transform our society and create equal opportunities
for all,” says Nunu Ntshingila, Head of Facebook Africa. “At Facebook,
we are enthusiastic about supporting small women-owned businesses in
their growth by providing them with a platform that democratizes
marketing and connects them to customers.”
In Nigeria, the number of new women-owned SMB Pages on Facebook has increased 140 percent between 2015 and 2016, and more than
13X since 2012.
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